top of page
green section.png

Thoughtful food, creative direction, and flavour-led storytelling.

I collaborate with brands, publishers, and food businesses to create flavour-led recipes, campaigns, and creative work rooted in seasonality, storytelling, and visual identity.

Photo 27-09-2025, 11 24 32.jpg

Food Styling & Photography

Food Styling & Photography that honours ingredients

My work centres on the beauty of vegetables, natural light, and storytelling through food. Each shoot is designed to capture texture, colour, and the quiet confidence of thoughtful, ingredient-led cooking.

Campaign and editorial photography

Product, lifestyle & food styling

Brand storytelling and visual content

Partnerships

Brand collaborations with depth, creativity, and flavour

I collaborate with brands on campaigns, partnerships, and long-term ambassador roles that feel thoughtful, creative, and aligned. From product launches to editorial content and live events, the focus is always on flavour-led storytelling with substance and personality.

See Work
Frankie wrap with spiced hummus, masala chickpeas & pickles 9.jpg
Frankie wrap with spiced hummus, masala chickpeas & pickles 9.jpg
Summer rolls 1.jpg
IMG_3298.jpg

Recipes

Recipe development shaped by season and story

My recipe development work combines flavour, seasonality, and storytelling to create dishes that feel both inspiring and approachable. Every recipe is carefully tested and tailored for brands, publishers, campaigns, and modern home cooks.

Seasonal recipe collections

Branded and product-led campaigns

Editorial, cookbook, and digital recipes

Photo 29-09-2025, 11 30 30.jpg
Photo 29-09-2025, 11 30 30.jpg
FF22046A-A3EB-45C0-B588-F0946AE5B232.jpg

Direction

Cookbook consulting and creative direction rooted in storytelling

I work across cookbook development, editorial consultancy, food styling, and creative production - shaping thoughtful food projects with depth, atmosphere, and story.

Food Consultancy

Food consultancy shaped by flavour and insight

I work with brands and food businesses on product development, menu concepts, and trend-led thinking rooted in flavour, seasonality, and modern eating habits. From early-stage ideas to creative refinement, the focus is always on thoughtful food with commercial relevance.

Product development and flavour concepts

Trend forecasting and food insight

Menu concepts and creative consulancy

Rebel Recipes-photo Sara Kiyo Popowa-2019-07-18 65.jpg

Trusted by leading food and lifestyle brands

handb_edited.png
Sainsburys_edited.png
riverford_edited.png
doves-farm_edited.png
merchant_edited.png
sacla_edited.png
kenwood_edited.png
odysea_edited.png
coop_edited.png
viva.png

This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.

Alex Smith

Client Review

This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.

Drew Carlyle

Client Review

This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.

Charlie McMann

Client Review

What clients say

What clients say

This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.

Alex Smith

Client Review

This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.

Drew Carlyle

Client Review

This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.

Charlie McMann

Client Review

This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.

Alex Smith

Client Review

This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.

Drew Carlyle

Client Review

This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.

Charlie McMann

Client Review

IMG_2879.jpg

Have a project in mind?

Get in touch to discuss your brief, timeline and vision. I'm here to help shape something meaningful.

bottom of page