Case Study: Campaign Content Creation with Ceres PR

Delivering Engaging Recipe Content for National Food Campaigns

A long-term collaboration with Ceres PR, supporting the delivery of high-impact food content across multiple national campaigns, including Discover Great Veg and work with the Rice Council.

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The Collaboration

Over several years, I’ve worked with Ceres PR to develop creative, accessible food content designed to support large-scale campaigns and brand messaging.

This involved translating campaign briefs into engaging recipes and visuals that resonate with a wide audience.

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Campaigns Supported

Discover Great Veg

• Developed and styled a range of vegetable-focused recipes

• Created vibrant, seasonal content to inspire everyday cooking

• Produced imagery designed for digital campaigns and media use

  
  

Rice Council Campaigns

• Developed recipe concepts showcasing different rice varieties

• Created content highlighting versatility, flavour, and ease

• Delivered photography aligned with campaign messaging and audience needs

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What I Delivered

• Recipe development tailored to campaign briefs

• Food styling and photography for digital and press use

• Content designed for broad appeal and accessibility

• Visually engaging assets to support PR and marketing campaigns

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The Approach

• Interpreting briefs to create content that feels both on-brand and inspiring

• Focusing on simple, achievable recipes with strong visual appeal

• Using colour, texture, and composition to make ingredients shine

• Delivering content suitable for multi-platform use (press, web, social)

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Impact

• Supported the delivery of multiple national food campaigns

• Created a bank of versatile, high-quality visual assets

• Helped communicate key campaign messages through food

• Built a trusted, ongoing relationship with a leading PR agency