Case Study: Long-Term Creative Partnership with Viva!
- Niki
- Apr 28
- 2 min read
Creating Consistent, High-Impact Food Content Across Campaigns, Cookbooks & Digital Platforms
A long-term collaboration working closely with Viva!’s Food & Cookery Manager to bring their recipes, campaigns, and educational resources to life through compelling visuals and thoughtful recipe execution.
The Collaboration
This has been an ongoing creative partnership, supporting Viva! across multiple areas of their food content, from cookbook production to campaign visuals.
Working closely with their internal team, I’ve helped translate their mission into engaging, accessible, and visually striking food content.
What I Delivered
Cookbook Development
Tested, styled, and photographed recipes for Everyone Can Cook Vegan
Ensured recipes were reliable, accessible, and visually appealing
Created cohesive imagery to support a professional, publish-ready book
Food Plans & Programmes
Styled and photographed a range of meal plans and structured programmes
Delivered clean, consistent visuals to support user-friendly digital resources
Focused on clarity, simplicity, and everyday appeal
Campaign Content
Food styling and videography for multiple campaigns
Created scroll-stopping visuals designed for social media and digital use
Helped communicate key messages through strong visual storytelling
The Approach
Close collaboration with Viva!’s Food & Cookery Manager to align on vision and goals
A focus on approachable, real-life cooking, food people genuinely want to make
Styling that enhances colour, texture, and freshness without overcomplication
Consistency across all outputs to strengthen brand identity
Impact
A cohesive and recognisable visual identity across multiple Viva! platforms
High-quality assets used across cookbook, website, and campaigns
A strong, ongoing working relationship built on trust and consistency
Content that supports Viva!’s mission to make plant-based eating more accessible
Why This Matters
This project highlights the value of long-term creative collaboration—where content isn’t just produced, but evolves strategically over time to support a wider mission.
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